The Betterment

You have to name your company something, right? I chose The Betterment. When it comes down to it The Betterment is just me, Jesse Pugh. From time to time I'll bring in a friend on two to help out on a project, but for the most part you're getting me.

With over 10 years of web experience I'm here to help you make your project a reality. From wireframing to design to development to theme customization, I've got you covered. I can manage your project, work as part of your team, deliver under a tight deadline and generally, make life a little easier.

If you've made it to this page I'll assume you've already checked out the portfolio. Want to take the next step? Get in touch.

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Interested in working together on a project?  Get in touch...

Phone: 617-943-0155

Or use the form to the right...
Website, Blogs and Mobile Apps
Role: Design, Art Direction, Project Management
In late 2008 WEEI made the transition from terrestrial radio station to full-fledged digital media publisher. I've been on board watch here since 2008 guiding design, user experince and the overall visual tone of the website. is based on the Drupal platform, while it's satellite blogs utilize WordPress. Over the last year we've released mobile apps for iPhone, Android and Blackberry.

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Vision for SFL
Stadium Website
Role: Design, Development
The Miami Dolphins and Sun Life Stadium were looking to drum up public support for stadium improvements. The subject matter is about "the future", thus the design is meant to convey hope and clarity. The homepage jQuery slideshow hits the visitor immediately with renderings of the projects. We kept navigation clean and straight-forward and sprinkled "Stay Informed" boxes throughout, helping to build a contacts database.
Promotional websites for Infiniti, Jeep & Mary Lou's.
Role: Art Direction, Design, Drupal Development
While working at Entercom-Boston I designed and built various one-off pages for sponsored promotions. The goal was normally to drive visitors to opt-in to the client's mailing list and make them aware of client initiatives.
The Finsiders
Miami Dolphins Website
Role: Design, Development
Heading into the 2010 NFL season the Miami Dolphins planned to launch an online radio show. For the show to succeed it would need a companion website to foster listener interation. is the online hub for Dolphins fans who want to communication with each other and with members of the Dolphins organization.

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Daily Grommet
E-commerce Website
Role: Development, Production
Working with Somerville, MA based agency, Neptune Web, I developed within the Magento framework to help launch the latest version of Daily Grommet. I worked directly in the Magento admin on site configurations, as well as on template files, HTML, CSS and image production.

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Mass. Women's Forum
Organization Website
Role: Design, Development
Massachusetts Women's Forum was in need of a website that would serve two purposes; Inform non-members of what the organization is/does and act as a headquarters for members to connect with each other. We utilized WordPress MU and the popular plugin, BuddyPress, to create a mini-social network for MWF members.

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Bugs & Cranks
Baseball Commentary Website
Role: Founder, Design, Development
In late 2006 I launched a multi-writer baseball blog to help fill a perceived void; humorous and smart baseball writing. The website consists of ten writers following their favorite team, as well as chiming in on day-to-day baseball happenings.

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Graphic Design Featured Story Images
Role: Art Direction, Design publishes high volumes of sports news every day. Our goal was to showcase THE story of the day in a bold, visual way that would compel users to click through.

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